Public Relations Council of India‘s (PRCI) most prestigious award, the “Chanakya,” went to Seven Sense Communication’s founder and director Subhankar Banerjee, of Guwahati. Banerjee was honored at the 15th PRCI Global Conclave in Goa. Subhankar Banerjee is the first person under the age of 30 from Northeast India to receive the PRCI Chanakya Award. He was chosen for the “Outstanding contributions made by corporations and institutions – PR/Communications” category.
Goa’s Hon’ble CM Shri Pramod Sawant presented him with the PRCI Chanakya award.
Subhankar Banerjee on the occasion said, “To be honest I never expected to receive the Chankaya award so soon, it’s a big moment for me, and when I learned I am the first one from Assam to receive PRCI’s Chanakya award that made my moments more special.”
“Public Relations industry is growing in Assam, this award might motivate young communications students to pursue a career in Public Relations, and my next motive is to connect more and more universities, colleges, and communications institutes under YCC club”, he added.
Who is Subhankar Banerjee?
Subhankar Banerjee is the PRCI Guwahati Chapter General Secretary and the Director of PRCI’s student wing, the Young Communicators Club Northeast Chapter (YCC Northeast). PRCI and YCC help to close the knowledge gap between professionals and students. PRCI was founded on April 3rd, 2004 and now has over 50 chapters across India. It aims to enrich professional development and facilitate networking opportunities to further the profession’s cause.
What is PRCI?
The Public Relations Council of India (PRCI) is a communication exchange forum operating in 38 Indian cities and towns. This premier network connects PR, the media, commercial and public service advertising, Marcom, academics in communication, and students. As the first organization to offer accreditation in the stream, PRCI gives professionals in the industry a way to give back to the community while also promoting high ethical standards in their fields of expertise.
Formed on April 3rd, 2004, PRCI is dedicated to enhancing professional development and facilitating networking opportunities to advance the profession. Bangalore is home to the company’s headquarters.
Goa gets set for 15th Global Conclave
Two-day 15th Global Communications Conclave of Public Relations Council of India (PRCI) was supposed to be held at Panaji in Goa at Hotel Woodlands from May 28. But it got postponed due to the ongoing coronavirus crisis.
Mr. M.B.Jayaram, Chief Emeritus, and Chief Mentor said, “We have been witnessing a major change in PR and Communication in the last few years. But the pandemic triggered off a change that was gradual to the fast lane. Out of necessity is born a new era of invention and innovation, the theme, ‘Communication 2021 – 2030, Mapping the Mega Trend’ is intended to tap into shaping the trends of our times.”
A great representation of the 15th Global Conclave’s theme can be found in the conference logo. Mr.R.T Kumar, Director, and Logo conceptualizer, PRCI said, “Whether it is education, medical consultancy, shopping, customer relations, news and even eating out, all now at your fingertips. The fingertip is a prominent tool to communicate. The conclave logo shows how our lives and all that we do revolves around this one finger. The color chosen is a stylish corporate grey since the focus of the conclave will be on PR and Communications.
The theme of this year’s conclave was “Communication in the new decade: Making the megatrends,” with participation from 38 chapters across the country and 400 representatives and world communicators from the United Arab Emirates, Sri Lanka, Bangladesh, Nepal, Bhutan, the United Kingdom, America, and Singapore during the two-day conclave.