High Value Low Volume Tourism: Meghalaya is creating tourism products for tourists who can stay for longer durations. This refers to avenues that are created for tourists with a high propensity to spend and stay in Meghalaya for longer durations.
High Value Low Volume Tourism
“Theoretically, a higher number of tourists may not necessarily translate into increased spending in the state. However, a focus on high value tourists can lead to more consumption in the state without a proportional adverse impact on the environment,” says the Meghalaya Draft Tourism Policy 2022.
The Policy further says increasing footfall will no longer be the only metric for evaluating the growth of tourism in the state. This will comprise the average amount spent by the tourists and the number of nights spent by them in Meghalaya.
The tourist footfall in Meghalaya stood at about 12.7 lakh including 25,000 foreigners in 2019. It is mentioned that this is highest after Assam and Sikkim among the northeastern states.