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Assam sees record-breaking alcohol sales during Holi festival, worth over Rs. 10.62 crore

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The Holi festival is celebrated with great enthusiasm and joy across India, and Assam is no exception. One of the main aspects of the festival is the consumption of alcohol, which is often seen as a way to enhance the celebrations. This year, the sale of alcohol in Assam during the Holi festival broke last year’s records, according to official data from the excise department.

The data of liquor sales in Holi

The official data reveals, during the two days of the Holi festival, the sale of liquor in Assam was worth a staggering Rs. 10.62 crore. On the first day of Holi, alcohol worth Rs. 9.58 crore was sold in Assam, which is a significant increase from last year’s figure of over Rs. 4.50 crore. The second day of the festival saw a decrease in sales, with Rs. 1.04 crore worth of liquor sold in the state.

Guwahati’s contribution in alcohol sales in Assam


Kamrup (M), one of the largest districts in Assam, made the highest contribution to the total collection, with alcohol sales worth Rs. 5.18 crore. Compared to the previous year, the sale of alcohol during the Holi festival in Assam has seen a significant increase.
Last year, in 2022, liquor worth over Rs. 4.50 crore was sold in Guwahati and its nearby areas in just two days. This year’s figures show a considerable jump, with the sale of liquor worth over Rs. 10.62 crore across the state.

Assam alcohol sales

The increase in alcohol sales during the Holi festival in Assam is not unique. The consumption of alcohol during festivals is a common phenomenon across India. However, the officials have expressed concern about the impact of excessive alcohol consumption on public health and safety.

The increase in alcohol sales during Holi festival has raised concerns about the potential for alcohol-related incidents and accidents. The police and excise department have taken measures to ensure that the consumption of alcohol does not lead to any untoward incidents.

According to Dr. Anirban Das, a psychiatrist at the Guwahati Medical College Hospital, excessive alcohol consumption can lead to a range of health issues, including liver disease, high blood pressure, and mental health problems. He has advised people to consume alcohol in moderation and to seek medical help if they experience any symptoms of alcohol-related illnesses.

In conclusion, while the increase in alcohol sales during the Holi festival in Assam may seem like a cause for celebration for some, it is important to remember the potential risks and dangers associated with excessive alcohol consumption. The authorities have taken measures to ensure public safety, and it is the responsibility of the people to celebrate responsibly and avoid any untoward incidents.

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In another incident related to Holi and alcohol, at the Pallirtal Palpara Mandir in Jogighopa, Bongaigaon district, Lower Assam a tragic incident took place. The accused, identified as Krishna Shill, attacked three individuals with a knife, killing one and injuring two others.

According to reports, the attack occurred following a heated argument between the victim, Tarani Das, and the accused over the distribution of prasad. The two injured individuals, Robin Chandra Shill and Shadhon Paul, attempted to intervene and stop the assailant but were also injured in the process.

The injured victims were immediately rushed to a nearby hospital for treatment. It is suspected both the accused and the victim were under the influence of alcohol at the time of the incident.

The police have launched an investigation into the case and are trying to apprehend the accused, who is currently on the run.

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