Indians are making waves in the luxury car market, emerging as some of the youngest buyers of high-end sports cars like Lamborghini. Stephan Winkelmann, the global CEO of Lamborghini, disclosed that a significant portion of their clientele in India is under 40 years old, showcasing a youthful trend not commonly seen in developed economies.
Lamborghini CEO Reveals Indian Millennials Drive Surge
This demographic shift reflects both the increasing affluence and changing preferences among Indian consumers. Furthermore, Winkelmann praised the remarkable brand awareness among Indian buyers, a phenomenon that has grown exponentially over the past few decades. He noted that Indian consumers not only gather information from social media but also tap into global sources, contributing to their comprehensive understanding of the brand.
This heightened awareness has fueled the demand for Lamborghini not just within India but also across global residences, with many Indians acquiring these luxury vehicles for their homes abroad. In addition to their keen awareness, Indian buyers are equally discerning when it comes to personalization options, despite the high cost of these vehicles, which retail upwards of Rs 4 crore.
Winkelmann highlighted the desire for extensive personalization among luxury customers worldwide, a demand that Lamborghini caters to with over 400 color options and various customization features. This attention to detail ensures that each Lamborghini is truly unique, reflecting the individual tastes and preferences of its owner.
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