Apple shoes for Rs. 42 Lakhs
Apple products price at its peak! Tech enthusiasts and sneaker collectors have a unique opportunity to own a rare piece of Apple’s history, as Sotheby’s, the renowned auction house, presents custom-made sneakers exclusively designed for Apple employees. These limited-edition shoes were never made available to the public and have now surfaced for auction after many years.
Originally crafted as a special giveaway during a National Sales Conference in the mid-’90s, these ultra-rare sneakers bear the iconic old school rainbow Apple logo on both the tongue and lateral quarter, setting them apart as a true collector’s item. Featuring a predominantly white upper, these shoes represent a unique collaboration between Apple and Omega Sports, one of the many companies Apple partnered with for special edition products in the past, including names like Honda and Braun.
“Featuring a predominately white upper, the old school rainbow Apple logo — on both the tongue and lateral quarter — is a standout detail. Having never reached the general public, this particular pair of sneakers is one of the most obscure in existence and highly coveted on the resale market,” Sotheby’s mentioned on its website.
Sotheby’s website highlighted the significance of these sneakers, pointing out their exclusivity and the public’s unwavering dedication to Apple products across various categories. With a starting price of $50,000 (approximately Rs 42. lakh), these sneakers have already garnered considerable attention, and experts speculate that the final bid price could climb even higher.
Why Apple products are so costly?
Apple products are known for their premium price tags, often leaving consumers wondering why they are so costly compared to other brands. Several factors contribute to the high price of Apple products, and understanding these reasons can shed light on the company’s pricing strategy and market position.
One of the primary reasons for the high cost of Apple products is the company’s emphasis on quality and design. Apple places a strong emphasis on creating products that are aesthetically pleasing and user-friendly. This meticulous design process involves extensive research, prototyping, and testing, which requires significant investments in resources and talent. The company also uses premium materials in its products, such as high-quality aluminum and glass, which add to the overall cost.
Another crucial factor is Apple’s integrated ecosystem. The company has developed a tightly integrated ecosystem where its devices and software work seamlessly together, creating a smooth user experience. This approach requires substantial investment in research and development to ensure compatibility and optimization across various devices. As a result, Apple can charge a premium for its products, as users are willing to pay for the convenience and synergy offered by the Apple ecosystem.
Furthermore, Apple places a strong emphasis on innovation and cutting-edge technology. The company is often at the forefront of technological advancements, and its products typically feature the latest hardware and software innovations. These innovations come at a cost, as Apple invests heavily in research and development to stay ahead of the competition. The cost of incorporating these state-of-the-art features is passed on to consumers, contributing to the high price of Apple products.
Apple’s marketing and branding strategies also play a significant role in its pricing. The company has built a strong brand reputation over the years, positioning itself as a premium and aspirational brand. This perception of exclusivity allows Apple to charge higher prices, as consumers associate its products with quality and prestige. Apple’s marketing campaigns and product launches generate considerable hype, which fuels demand and justifies the premium pricing.
Additionally, Apple maintains a selective distribution strategy, limiting the number of retailers authorized to sell its products. This approach allows the company to maintain control over the sales process and pricing, ensuring that its products are not subject to heavy discounts or price wars. By keeping a tight grip on distribution, Apple can maintain its premium pricing strategy and preserve its brand image.
The cost of Apple products is also influenced by factors like supply chain management and manufacturing processes. Apple works with a network of suppliers worldwide to source components for its devices. The company demands high-quality components and relies on long-term contracts, which can lead to higher costs. Moreover, Apple manufactures its products in regions with higher labor costs, such as the United States and parts of Europe, which further contributes to the overall cost of production.
Another significant aspect is Apple’s customer service and support. The company provides top-notch customer service, including generous warranties and after-sales support. While this commitment to customer satisfaction is commendable, it also adds to the overall cost of Apple products.
Furthermore, Apple invests heavily in retail stores and physical presence. The company operates numerous flagship stores globally, where customers can experience the products firsthand and receive personalized assistance. These retail spaces come with considerable operating expenses, and the costs are factored into the pricing of Apple products.
In conclusion, several factors contribute to the high cost of Apple products. These include the company’s commitment to quality and design, the integrated ecosystem, focus on innovation, branding and marketing strategies, selective distribution, supply chain management, customer service, and physical retail presence. While the premium pricing may deter some consumers, Apple’s strong brand loyalty and perceived value ensure that there is a significant market willing to pay for the unique Apple experience.
