Amazon has launched the ‘Spotlight North East’ storefront on its platform. The north-eastern region of India is popular for its unique GI products. The store will help showcase these local products to Amazon customers across the country.
It will become a medium for the unique local sellers and customers, who will be able to purchase products like Chakshesang shawls from Nagaland, Muga Silk from Assam, different types of weaves like the Moirang Phee from Manipur, varieties of teas, and spices like the Mizo Chilli and more.
Spotlight North East program was first announced by Amazon during the Sambhav event in April. The program aims to bring 50,000 local artisans, weavers, and small businesses from the North East region online by 2025, and boost exports of key commodities like tea, spices, and honey from the region.
Amazon will also enable the participation of artisans and weavers from the region in key sale events throughout the year and help generate demand for their products from customers across the country.
The program has been designed to boost the local economy, create jobs and accelerate financial inclusion and empowerment of women across the eight states of the North East region of the country.