Zomato announced on Wednesday, it has begun a pilot project to deliver unique food from any city in India to various parts of the country.
Deepinder Goyal, the founder and CEO of Zomato, announced this in a blog post.
Deepinder Goyal, Zomato’s CEO, said through its ‘Intercity Legends,’ customers will be able to order from anywhere in India.
Kolkata Biryani now your doorstep
He said, “Legendary dishes like baked rosogollas from Kolkata biryani from Hyderabad, Mysore Pak from Bengaluru, kebabs from Lucknow, butter chicken from Old Delhi, or pyaaz kachori from Jaipur” and deliver it the next day.”
“By leveraging Zomato’s vast network of restaurant partners and delivery partners, deep understanding of food technology, and insights into what our customers love, legendary dishes will be delivered from across India to you, the very next day,” he wrote.
Goyal said these “iconic dishes” could be ordered through ‘Intercity Legends’ on the Zomato app and will be transported via flight.
“The food is freshly prepared by the restaurant and packed in reusable and tamper-proof containers to keep it safe during air transit,” he said.
Further, he added, mobile refrigeration technology preserves food without freezing it or adding any preservatives.
Talking about the new initiative, he said, “Whether you love sweets, Kolkata biryani, kachoris, or kebabs, this will be a culinary paradise. We will rapidly scale this to other cities in the next few weeks … A jewel hides in every nook and corner of India. With over a 100 airports and a rich spread of the most iconic dishes that India has to offer, the sky is the limit to how big Intercity Legends can become.”
Currently, orders on Zomato’s existing platform are limited to areas within a 7-10 km radius of its restaurant partners.