Cadbury repeatedly comes up with relatable advertisements ahead of special occasions and events that instantly connect with the viewers.
The British multinational confectionery brand Cadbury, this Diwali has made Bollywood star Shahrukh Khan the brand ambassador of hundreds of local businesses that have been adversely affected due to the Covid-19 Pandemic. Importantly, the ad promotes local business with a motivational message.
Ad features many small business owners and shows to recreate the actors face and voice
The ad features some of the many shopkeepers and small business owners, the ad begins with “Big businesses and brands that suffered during the pandemic found their way back but the smaller stores still suffer…”
The commercial is Titled “Not Just A Cadbury Ad”, the ad uses machine learning to recreate the actor’s face and voice to promote local stores, which makes it distinct from other ads.
The clip is 2.18 minute in duration.
The ad
“It is impossible to cover all the store, so we gave people the power to create their own version of not just a Cadbury ad,” the video proceeds as it elaborates how the video can be effortlessly used by business owners to customise and share on different social media platforms.
The video has gone viral as it’s being shared online and garnered over 50,000 views with many applauding the company’s initiative.
