Kushi is an upcoming Telegu film. Vijay Deverakonda is currently busy with the shoot of Kushi, co-starring Samantha Ruth Prabhu. With five weeks of shoot still left, the Shiva Nirvana directorial has already earned around Rs 90 crore from non-theatrical business, as per trade sources.
Kushi Earns Rs 90 Crore
Kushi, a romantic drama, marks the second collaboration between Vijay Deverakonda and Samantha Ruth Prabhu. The duo had previously worked together in Nag Ashwin’s Mahanati.
The romantic drama has done very good business from its non-theatrical rights. This includes rights from other dubbed languages including the film’s Hindi version. Despite the failure of Liger, the film has done business of Rs 90 crore from non-theatrical rights such as OTT and satellite deals.
The statement from the makers reads, “There are few reports that #VijayDeverakonda and #Samantha were injured while shooting for #Kushi movie. There is no truth in this news. The entire team returned to Hyderabad yesterday after successfully completing 30 days of shooting in Kashmir. Don’t believe such news”.
Meanwhile, Samantha Ruth Prabhu awaits the release of her forthcoming Telugu thriller Yashoda, which hits the screens this week.