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How a simple idea becomes an inspiration behind North-East’s 1st doorstep car servicing company; this couple from Assam shares their entrepreneurial journey

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As they say, ‘the value of an idea lies in the using of it’, here’s the story of two individuals – Tanmoy Das and Priyanka Dutta – who decided to embody the same enthusiasm in implementing their idea in creating a venture of doorstep car servicing, Carsquad, one of the firsts in North-east India.

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Speaking with The North-Eastern Chronicle, co-owner Priyanka Dutta narrated the journey of starting the venture with her husband Tanmoy Das back in 2016. They stumbled upon the idea after leaving their previous job as car dealers; owing to their experience, the venture came as a potential opportunity.


“We are the first in NE to introduce car detailing in doorstep.. since 2016 are providing doorstep services in Guwahati with 1 lacs+ happy customers.” There was no looking back. In 2017, they expanded to open a showroom in Saukuchi, Guwahati.

“When we started there were no services like a doorstep car wash or car detailing in Guwahati or North-east, so we decided that we can do it.” The seed of their idea was planted, and it went on expanding. In 2020, they began their first franchise at Jorhat.

Also read: Assam: IIT Guwahati and IIM Bangalore establishes a new relationship between the carbon footprint of companies and investments risks

However, the journey, starting from nothing, was not an easy one. Inspired by services that were present in bigger cities like Bangalore, Pune, and Maharashtra, they decided to step into the field. It all began with one equipped van and the urge to make something big out of it.

The biggest struggle came in the form of finance. Coming from a job background, they had to learn the ropes of creating a business of their own. They started by taking a small loan since banks are hesitant to offer bigger loans initially. They even had to invest their hard-earned money to give wings to their passion.

Speaking about their vision, Priyanka Dutta mentioned spreading franchises all over the northeast, and if luck favours, the rest of India and abroad. They are already mapping out plans for expansion to Arunachal Pradesh and Tezpur.


They said that the “northeast has a lot of potential” but little exploration. With a growing market of people choosing to purchase cars, it is necessary to have an in-state servicing option. Following that route, they offer the best of services like –

  • Car wash
  • Car detailing
  • Nanoceramic coating
  • Paint Protection Film (PPF)
  • Car Wrapping
  • Denting and Painting
  • Car Interior modification

It is truly inspiring to see individuals following their dreams despite the hardships in the hope to create something fulfilling out of them. The land of Assam truly has a lot to offer, and people like Tanmoy Das and Priyanka Dutta represent the same spirit.


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