Shaadi.com, one of the biggest matchmaking platforms in India is all set to enter matchmaking for LGBTQ (the (lesbian, gay, bisexual, transgender, and queer) community.
The details of the plan
In the upcoming year, Shaadi.com wants to enhance its company by launching two more products.
The company’s founder and chief executive Anupam Mittal talking to Business Insider said that they are planning to launch something in January, which will tilt the entire industry on its head and open up a lot of avenues for us. This is a completely new way for finding a match.”
The company will be looking forward to entering the matchmaking arena for the LGBTQ (lesbian, gay, bisexual, transgender, and queer) community or people living abroad according to Business Insider.
Previously four years ago, the Indian Supreme Court decriminalized same-sex relationships in India.
Adding further Mittal said, even though the casual dating industry has been booming and is expected to record nearly half a billion in revenue in 2021, Shaadi.com wants to stay away from it.