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Arunachal: Devans Modern Breweries starts its market in NE

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Devans Modern Breweries which is a leading producer of matured malt spirits and an extensive has expanded its market in the Northeastern region of India with the initiation of beer production in Arunachal Pradesh.

Devans Modern Breweries starts production in Arunachal:

Devans has been a tough competitor in the Indian alcoholic beverage market for more than six decades and has added 10,000 kl of manufacturing and bottling capacity for beer by tying up with a new brewery in Namsai district, a spokesman of the company said.

While speaking to sources, Devans Modern Breweries’ managing director Prem Devan said, “Arunachal Pradesh has always been a very good market for us. We have tied up with a brewery in Arunachal Pradesh to boost our production and bottling capacity, and in the near future we intend to replicate the same in other states,” .

Devan further added that the Arunachal market would further help the firm get a firm grasp on the markets in the Northeast region.

Other branches:

Besides, the company owns a couple of breweries and a distillery in Jammu & Kashmir and Rajasthan. Other than this Devans also runs a distillery in Jammu, which was set up in 1961.

The company will soon commission a new distillery in Samba with an installed capacity of 4,500 kl of malt spirits and 35,280 kl of Indian-made foreign liquor (IMFL).

The manufacturer of India’s first Belgian style strong beer:

Devans is also the manufacturer of India’s first Belgian style strong beer Six Fields Cult and Godfather Super 8, with 8 percent ABV (alcohol by volume), which is the highest alcohol allowed in beer in India.

The company is developing a beer with 10 percent ABV for the export market. It also plans to launch a premium single malt in the near future, the spokesman said.

ALSO READ: ARUNACHAL BRAND AMBASSADOR SANJAY DUTT SIGNS MEDIA CAMPAIGN FOR 50 YEARS OF ARUNACHAL CELEBRATIONS

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