In order to serve its users with maximum protection, Google has announced new privacy curbs on Android.
Google announces new privacy curbs:
Google has announced that it is working on better privacy measures for Android aimed at limiting sharing of user data across apps. The move comes as a counteraction to Apple’s introduction of strict privacy changes to iOS last year, but it said changes in Android privacy will not be as disruptive as what Apple did.
Its plan to limit data tracking on its Chrome browser has been extended to cover apps on its Android-based smartphones.
Aim:
Its alleged Privacy Sandbox project aims to curb the amount of user data that advertisers can gather. The news will be a blow to firms like Meta, which rely on putting their code on apps to track consumer behaviour.
Changes to be made:
Android privacy is set to undergo maintenance service soon, but it is not providing a timeline for when these changes will arrive. It said its new privacy restrictions will involve replacing advertising ID on Android devices.
Advertising ID is a set of string characters that give a device its identity and help advertisers collect and share information about it. This information is shared with several firms in order to personalise advertisements.
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