YouTube on September 22 said it is expanding the platform’s monetization system. It will allow more creators to join the program and is introducing new ways for creators to earn revenue through Shorts. The platform is opening up ads monetization for those who feature music in their videos.
YouTube Is Expanding It’s Monetization System
The company announced so at the inaugural Made on YouTube event. It said these initiatives were to allow its over 2 million monetizing creators to make money on any creative format.
“Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars (through the YPP). And today, we’re doubling down. We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our partner program,” said Susan Wojcicki, CEO.
According to the company, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days.
It may be noted that the new partners will enjoy all the benefits YPP offers such as ads monetization across Shorts and long-form videos. This is another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours.