Pabitra Margherita, the former president of Jyoti Chitraban and current spokesman for the Bharatiya Janata Party, is all set to run for the Rajya Sabha.
Pabitra Margherita joined the Bharatiya Janata Party in 2014 and has worked for the party in a variety of capacities since then.
He has served as the Chairman of Jyoti Chitraban, the BJP’s Spokesperson, and most recently as the Member Secretary of the State Level Advisory Committee for Student and Youth Welfare.
He was given the responsibility of the entire publicity, creativity and content generation for the BJP in the General Elections of 2019 and Assembly elections of 2016 and 2021 in Assam was managed by Margherita and one more colleague.
Pabitra Margherita produced the popular BJP election song in Assam, Ako Ebar Modi Sarkar, for the 2019 Lok Sabha elections, as well as the 2016 Assembly election campaign song, Sokolute Ananda Sarbananda.
While Congress hired a Chandigarh-based firm called ‘DesignBoxed’ in 2021, the BJP stuck with Margherita and his expertise in public relations and management.
During the campaign, he was appointed co-convener of the party, alongside Mangaldoi MP Dilip Saikia.
Pabitra Margherita is adored by everyone
Margherita is unique in that he is loved by all levels of the party, from youth leaders and Karyakartas to veteran leaders of both the Sangh and the BJP. This is likely due to the fact that he never really demanded anything from the party and worked his way up to where he is today.
As he prepares to be elected to the Rajya Sabha presently, he inspires many, particularly young people from various socio-economic backgrounds who have limited resources, to dream big, stay true to one’s vision, and work tirelessly.
He also qualifies for the idea of ‘Politics of Patience,’ which is practised by the Sangh Parivar and the BJP, thanks to his characteristic patience.
We’ve all heard stories about small-town boys making it big and being catapulted to positions of power and prestige, especially in India today, where the Prime Minister and the majority of state and central leaders have come from very humble beginnings.
Pabitra Margherita’s Earlier life
Pabitra Margherita is a name that has garnered a lot of attention in Assam today.
Pabitra Gogoi Margherita, who hails from the small town of Margherita in Assam’s Tinsukia district, began his career in media, television, and cinema at the age of twenty-four.
Moreover, when he worked as an editor for the monthly magazines Maya and SareGama, which were very popular among young people in the late 1990s.
Beginning with the album Jonbai, he went on to release several audio and video albums that showcased Assamese folk culture, primarily through Bihu songs.
He made a name for himself in Assam’s cultural scene as an anchor, programme designer, creative director, and judge on numerous talent shows, as well as acting in one of the lead roles in the critically acclaimed and commercially successful film Monjai.
Pabitra plays Nayan, a simple, dedicated young boy from a lower-middle-class family who is struggling to find work despite his qualifications.
While the film depicts the lives of four young people struggling for survival, his dialogue in the film, “Moi Bhagi pora nai,” is especially noteworthy. It has been proven that “moi janu, mur u edin ahibo” is correct.
He has been extremely consistent and unwavering on issues of national importance, and he stood firm in his beliefs during the CAA Movement, despite being roundly chastised and even banned by many organisations across Upper Assam.
Margherita’s family, including his parents, were threatened by these organisations. But he persevered, keeping his word and commitment to his party, and even joining Shri Jayanta Mallah Barua in an intellectual battle against the movement. This is why he was praised by people from all political parties and beyond.
Pabitra Margherita with patience, perseverance, and a million-dollar smile, forged ahead.