Hyundai Pakistan’s On February 5 social media handles shared posts in solidarity with the “Kashmiri brothers” in their “struggle for freedom”. The social media posts were later removed.
Pakistan observes February 5 as ‘Kashmir Solidarity Day’ to show its support for the separatist movement in Kashmir.
In response to that the Ministry of External Affairs on Tuesday summoned the South Korean envoy over Hyundai Pakistan’s post on social media supporting Pakistan’s Kashmir Solidarity Day.
The ministry sought “explanation” from Ambassador Chang Jae-Bok over the social media post put out by Hyundai Pakistan on February 5 – Pakistan’s “so called” Kashmir Solidarity Day. Correspondingly, Indian envoy in Seoul Ambassador Sripriya Ranganathan also engaged officials at the headquarters.
The official spokesperson, Arindam Bagchi, in a statement said India’s strong displeasure on the unacceptable social media post by the Pakistan Hyundai was conveyed to the Indian Ambassador in Seoul.
“It was highlighted that this matter concerned India’s territorial integrity, on which there could be no compromise. We expected the Company to take appropriate action to properly address these issues,” a statement issued by the MEA read.
“We had seen a social media post on the so-called Kashmir Solidarity Day was made by Hyundai Pakistan. Immediately after this social media post on Sunday, 6th February 2022, our Ambassador in Seoul contacted the Hyundai Headquarters and sought an explanation. The offending post had been removed subsequently. The Ambassador of the Republic of Korea was summoned by the Ministry of External Affairs yesterday 7th February 2022,” it said.
On Tuesday morning, Foreign Minister of Republic of Korea Chung Eui-yong also called External Affairs Minister Dr Jaishankar and conveyed that “they regretted the offence caused to the people and Government of India by the social media post.”
Arindam Bagchi welcomed the statement issued by Hyundai Motors conveying its deep regret to the people of India and making it clear that it does not comment on the political or religious issues.
“India welcomes investments by foreign companies in various sectors. But, it is also expected that such companies or their affiliates will refrain from false and misleading comments on matters of sovereignty and territorial integrity,” he said.
Hyundai In India and Pakistan
There was a massive reaction with many asking Indians to stop buying the company products and hit the company where it would hurt the most, economically.
One tweet compared the sales in India and Pakistan and said that Hyundai made a mistake by “needling” India.
While, the company has tried to make a promising statement, their earlier statement on the same controversy issued on Monday had not believed to have expressed enough regret or remorse.
“Hyundai Motor India has been committed to Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism. The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country,” the statement said.
The statement, issued on Sunday, said, “India is second home to the Hyundai brand and we have zero tolerance policy towards insensitive communication and we strongly condemn any such view. As part of our commitment to India, we will continue our efforts towards the betterment of the country as well as its citizens.”
On Monday, when the news came to light, Indian social media users started #BoycottHyundai, which started trending on the Internet.