In 2023, Blinkit, the delivery app, witnessed some astonishing trends in customer orders, unveiling a mix of surprising and humorous insights.
Blinkit’s 2023 Review Unveils Unconventional Trends
The standout revelation was a customer from South Delhi who ordered a staggering 9,940 condoms throughout the year. This equates to an eyebrow-raising average of 27 condoms per day or more than one per hour, sparking a memefest online.
Another individual, whether solo or not, received an impressive 81 condoms in a single delivery. Albinder Dhindsa, the CEO and co-founder, shared these intriguing details, including a diverse array of products. The sales peak featured shot glasses, lemons, and bitter gourd, creating an eclectic mix of orders.
South Delhi also showcased an unusual trend with one person ordering 38 pieces of underwear within a month, highlighting unique consumer behavior. The year’s highlights extended beyond personal care items. Blinkit reported a surge in everyday essentials, with 21,167 units of Boroline sold.
In Gurugram, 65,973 lighters were ordered, showcasing distinct consumption patterns. Cultural and religious relevance came to the forefront with a remarkable delivery of 80,267 bottles of Gangajal. Additionally, the citywide commitment to responsible partying was evident with the delivery of 30,02,080 Partysmart tablets. Gurugram residents exhibited a shift in beverage preferences, favoring tonic water over traditional soft drinks.
The year also saw an unexpected surge in the delivery of 3,51,033 printouts before 8 am, highlighting the early morning demand. In Bengaluru, a fictional but humorous scenario was presented, when a customer added an iPhone to their cart while ordering bananas and Lay’s. Blinkit’s report showcased diverse and sometimes bizarre buying patterns, making 2023 a rollercoaster year for the delivery app.