BCCI Joins ‘Har Ghar Tiranga’ Campaign: Drops Blue Tick on Twitter
August 14, 2023 – In an unexpected twist, the Board of Control for Cricket in India (BCCI) has bid farewell to its highly coveted blue verification tick on Twitter. The surprising move is rooted in the BCCI’s decision to stand in solidarity with Prime Minister Narendra Modi’s nationwide ‘Har Ghar Tiranga’ (Every Home, a Tricolour) campaign. To underline their support, the BCCI altered its profile picture to showcase the Indian tricolour just ahead of the 77th Independence Day celebrations on August 15.
This decision by the BCCI was a response to Prime Minister Modi’s call for citizens to change their social media profile pictures in an expression of endorsement for the ‘Har Ghar Tiranga’ initiative. In a tweet on Sunday, PM Modi wrote, “In the spirit of the #HarGharTiranga movement, let us change the DP of our social media accounts and extend support to this unique effort which will deepen the bond between our beloved country and us.”
However, this act of solidarity came with an unforeseen consequence. As per Twitter’s existing policies, when a verified profile changes its display image, the associated blue verification tick is promptly removed. Notably, PM Modi also changed his profile picture to feature the Indian tricolour, yet Twitter opted not to revoke his grey verification tick.
This policy change is a direct outcome of Elon Musk’s monumental investment of $44 billion in Twitter, triggering a comprehensive reevaluation of the platform’s verification guidelines. Under these revised rules, gold verification ticks are now reserved for verified companies and official business entities, while individuals maintain grey ticks.
While the BCCI’s blue tick is temporarily absent from their Twitter account, there’s an air of optimism that the cricketing body will regain its verification status well before the upcoming Asia Cup in Sri Lanka. Prior to this, the Indian cricket team is set to participate in a three-match T20I series against Ireland, with Jasprit Bumrah spearheading the Indian side.
In the ongoing T20I series, Hardik Pandya’s team managed to level the five-match series at 2-2 by securing victory in the fourth T20I. The fifth T20I promises to be the decisive match. It’s worth noting that senior players Rohit Sharma and Virat Kohli are expected to make their comeback to the Indian team for the eagerly awaited Asia Cup 2023.
The Board of Control for Cricket in India (BCCI) stands as the authoritative body overseeing the realm of cricket in the country. Established in 1928, the BCCI has evolved from its early days to become a pivotal force in shaping India’s cricketing journey, both on and off the field.
As the governing body of cricket in India, the BCCI is responsible for organizing and governing the sport at various levels, from domestic to international competitions. Its role extends beyond just organizing matches; it shapes the direction of cricketing policies, player development, and the sport’s growth across the nation.
One of the most remarkable features of the BCCI is its commitment to fostering young talent. The Indian Premier League (IPL), introduced in 2008, is a testament to this vision. The IPL has not only transformed the landscape of cricket but has also provided a platform for emerging players to showcase their skills on a global stage.
As the cricketing world eagerly anticipates the resumption of intense competition, the BCCI’s tricolour display on Twitter serves as a poignant symbol of unity and patriotism, aligning perfectly with the spirit of India’s Independence Day celebrations. The bold gesture showcases not just the cricketing body’s commitment to cricket but also to the larger ideals of the nation.