Swiggy’s latest annual report, titled ‘How India Swiggy’d in 2023,’ provides a captivating insight into the nation’s evolving dining landscape, highlighting jaw-dropping food trends and tales of culinary extravagance. From colossal biryani orders to a surge in millet-based dishes, the report paints a vivid picture of India’s diverse and indulgent food culture.
Biryani Bonanza on Swiggy: A Regal Feast Beyond Expectations
The report’s headline-stealer features a Mumbai resident who made waves by placing an astounding Rs 42.3 lakh worth of food orders through the Swiggy app. Notably, biryani continued its reign as the nation’s favorite dish, with Indians ordering at a remarkable rate of 2.5 servings per second throughout the year. A biryani enthusiast from Hyderabad stole the spotlight, devouring a jaw-dropping total of 1,633 biryanis over the year, averaging over four plates each day. The report underscores the enduring popularity of Chicken Biryani, while vegetarians made a substantial mark, ordering one veg Biryani for every 5.5 chicken counterparts.
Culinary Spectacles on Swiggy: Records Beyond the Ordinary
Beyond the biryani frenzy, the culinary landscape showcased extraordinary records, including a Chandigarh family’s audacious order of 70 plates of Biryani during the high-stakes India vs. Pakistan cricket match. In Jhansi, a resident made headlines with a record-breaking order of 269 items in a single day, exemplifying the diverse and indulgent food culture prevalent across India.
Cake Capital and Sweet Surprises on Swiggy: Bengaluru’s Dessert Dominance
Bengaluru claimed the coveted title of ‘Cake Capital’ with a staggering 8.5 million chocolate cake orders. On Valentine’s Day, the entire country joined in a sweet celebration, collectively ordering 271 cakes per minute, showcasing the nation’s profound affection for indulgent desserts.
Millets Take Center Stage: A Nutrient-Rich Trend
Aligned with the International Year of Millets, 2023 witnessed a significant 124% growth in orders for millet-based dishes on platforms like Guiltfree, reflecting a growing appreciation for nutrient-rich and sustainable food options. This surge underscores a shift towards conscious and health-conscious dining choices.
Idli Delight in Hyderabad and Japanese Culinary Triumph: Diverse Palates Unveiled
Hyderabad showcased its love for idlis, with a dedicated customer splurging an impressive 6 lakhs exclusively on this South Indian delicacy. In a surprising twist in the ever-evolving food landscape, Japanese cuisine took the lead over K-pop, boasting a 2x higher order rate compared to its Korean counterpart. This reflects the adventurous and diverse palates of Indian diners, always seeking new and global culinary experiences.
Conclusion: A Tapestry of Tastes and Culinary Adventures
Swiggy‘s annual report for 2023 not only unveils the nation’s dining preferences but also weaves a tapestry of extraordinary food stories and indulgent choices. From record-breaking biryani feasts to dessert dominance in Bengaluru, the rising trend of millet-based dishes, and the global influence on Indian palates, the report encapsulates the diverse and evolving tastes of the nation, painting a rich portrait of India’s culinary journey.
